SJC Exchange Library

Panel Presentation - Playing to Win on Local Narratives

Hear insights from the new "Safety and Justice Playbook: shaping local narratives through RCT message testing and digital ads." The playbook offers five key ideas to help advocates, funders, and their allies shift public opinion about crime and safety in their communities. Drawing from findings in a pilot program (July 2023-July 2024) in St. Louis County, MO, and Multnomah County, OR, learn how a pragmatic approach—framing changes to local criminal justice systems as safety solutions rather than problems—shifted opinions among unexpected audiences in both locations.

Panelists:

• • Leslie M. Kerns // President, 1235 Strategies, Inc.
  • Steve Daigneault // President, Daigneault Digital
  • M. Ryan Barker // Chief Program & Policy Officer, St. Louis Integrated Health Network
  • Talia Gad // Communications Director, Partnership for Safety & Justice

Additional Resources

Closing Remarks

• Laurie Garduque // Director of Criminal Justice, The MacArthur Foundation